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Online visibility

464/1000
Aug 31, 2011 Vrank
Update

Visibility report for "People's Association" - as of Aug 31, 2011

The People's Association (PA) is a statutory board leading efforts to promote racial harmony and social cohesion in Singapore.

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Statistics
(Please specify your industry to display your industry average)
General average: 279/1,000 among 63,631 reports
SG Country average: 385/1,000 among 53 reports
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Online visibility

Recent coverage:

44.2%

This indicator measures your brand's recent online activity and coverage, based on your number of mentions in news sites and on major search engines

News mentions: 132

Your brand's media coverage in the last few days is OK. Consider pitching journalists and bloggers more often, with more and more newsworthy content - and keep a close eye on the results! Of course, achieving better results will take some time, so be patient and don't spare your efforts

Google results: 815

Your brand/domain have generated an average number of Google results in the last few days. This result is linked to your number of mentions in the news, indexed pages, an comments in social media. Try to work on these elements separately.

Online presence:

56.9%

This indicator measures your brand's presence on major search engines, based on the number of indexed pages and results for your brand and website

Indexed pages: 5,550

Your domain has an average number of indexed pages. Try to allocate more time/resources on the creation of original, relevant content for your website, and refine your strategy for internal linking. Remember that a high number of indexed pages will have a strong influence on your SEO performance.

Google results: 378,000

Your brand/domain have generated a high total number of Google results! This result is linked to your number of mentions in the news, indexed pages, an comments in social media. Try to work on these elements separately.

Online popularity:

58.3%

This indicator measures the popularity of your website on the world wide web, based on your number of backlinks, Pagerank, Alexa Rank, etc

Backlinks: 21,088

Your domain has a high number of backlinks! This is always a good thing, but remember that quantity isn't everything: the authority of the pages from which these backlinks are coming matters even more. You must now focus on getting backlinks from reputable sources!

Alexa Rank: 667,832

Your domain has a high Alexa Rank (the goal is to get closer to #1). This means that your number of visitors and your reach are estimated to be rather low. Try developing them by working on your PR campaigns and on your PageRank (for a better placement in search engines).

PageRank: 6

Your domain has a high PageRank! It should be rather easy to find in Google's search results. Keep working on it (it won't hurt) but above all don't forget to monitor it on a regular basis - sometimes search engine rules change, and you might need to re-organize some of your work

Recent coverage:

45.7%

This indicator measures your brand's recent online activity and coverage, based on your number of mentions in news sites and on major search engines

Facebook mentions: 0

We haven't spotted any recent conversations around your brand on Facebook. This result depends on your Facebook audience & activity, but also on your overall media coverage. Try to work on these elements separately.

Twitter mentions: 67

We have spotted a few recent conversations around your brand on Twitter. This result depends on your Twitter audience & activity, but also on your overall media coverage. Try to work on these elements separately.

Social media audience:

35.3%

This indicator measures the size of your community on social networks, based on your number of fans, followers, etc. on major social networks

Twitter followers: 198

You have quite a few Twitter followers. Try developing your audience by following more people, promoting your account on your website, blog, in newsletters, e-mail signatures, etc. Building a strong Twitter audience can be interesting for online CRM, marketing research, and building a strong online identity.

Facebook fans: 0

We couldn't spot Facebook Fans for your brand. Let's start by creating your Fan page, and asking all your co-workers, friends and current clients to become fans, and promote it as well! Please note: if you already have a Facebook page, please enter it in our form and re-run the test.

Social media activity:

61.4%

This indicator measures your level of activity on social networks, based on the quantity of your posts, interactions with your community, etc. on major social networks

Twitter posts: 286

You seem to be making a pretty good use of Twitter. How about the quality of your content? Is it generating comments and traffic? Remember that being on Twitter must help you build something (customer satisfaction, brand image, website traffic, etc). Are you reaching your objectives?

Facebook posts: 0

We haven't spotted any recent activity on your Facebook Page. You can use Facebook every day to share news about your company, but also rich content (with photos, videos, hyperlinks). The idea is to create engaging content and get your fans to post their comments every now and then. If you don't have a Facebook page, we recommend that you create one right away.

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