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Online visibility

272/1000
Jun 24, 2011 Vrank
Update

Visibility report for "Phire Branding Co." - as of Jun 24, 2011

Phire Branding Company. Phire branding company invents brands, reignites brands, and brings a fresh perspective to existing brands. Phire helps businesses large and small create a strong, consistent, compelling brand image and brand voice that will be …

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General average: 279/1,000 among 63,669 reports
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Online visibility

Recent coverage:

10%

This indicator measures your brand's recent online activity and coverage, based on your number of mentions in news sites and on major search engines

News mentions: 0

Your brand got little media coverage in the last few days. It's time to increase your PR efforts! Build an interesting story, and go pitch it to journalists and bloggers from your industry. Of course, achieving better results will take some time, so be patient and don't spare your efforts

Google results: 5

Your brand/domain have generated an average number of Google results in the last few days. This result is linked to your number of mentions in the news, indexed pages, an comments in social media. Try to work on these elements separately.

Online presence:

40.4%

This indicator measures your brand's presence on major search engines, based on the number of indexed pages and results for your brand and website

Indexed pages: 490

Your domain has an average number of indexed pages. Try to allocate more time/resources on the creation of original, relevant content for your website, and refine your strategy for internal linking. Remember that a high number of indexed pages will have a strong influence on your SEO performance.

Google results: 8,830

Your brand/domain have generated an average total number of Google results. This result is linked to your number of mentions in the news, indexed pages, an comments in social media. Try to work on these elements separately.

Online popularity:

39.5%

This indicator measures the popularity of your website on the world wide web, based on your number of backlinks, Pagerank, Alexa Rank, etc

Backlinks: 1,061

Your domain has a medium number of backlinks. Remember that building a good quantity of backlinks, especially strong ones, will take some time. Continue your PR efforts: build interesting stories, and pitch journalists and bloggers on a regular basis to stimulate media coverage.

Alexa Rank: 1.5M

Your domain has a high Alexa Rank (the goal is to get closer to #1). This means that your number of visitors and your reach are estimated to be rather low. Try developing them by working on your PR campaigns and on your PageRank (for a better placement in search engines).

PageRank: 4

Your domain has a medium PageRank. Take the time to define and execute a solid SEO strategy, by building backlinks and allocating more resources to the creation and optimization if your content. Remember that the 1st ranks are the easiest to get: you will now need to double the efforts!

Recent coverage:

0%

This indicator measures your brand's recent online activity and coverage, based on your number of mentions in news sites and on major search engines

Facebook mentions: 0

We haven't spotted any recent conversations around your brand on Facebook. This result depends on your Facebook audience & activity, but also on your overall media coverage. Try to work on these elements separately.

Twitter mentions: 0

We haven't spotted any recent conversations around your brand on Twitter. This result depends on your Twitter audience & activity, but also on your overall media coverage. Try to work on these elements separately.

Social media audience:

49.2%

This indicator measures the size of your community on social networks, based on your number of fans, followers, etc. on major social networks

Twitter followers: 1,585

You have quite a few Twitter followers. Try developing your audience by following more people, promoting your account on your website, blog, in newsletters, e-mail signatures, etc. Building a strong Twitter audience can be interesting for online CRM, marketing research, and building a strong online identity.

Facebook fans: 155

You have quite a few Facebook fans. Try developing your audience by promoting your Fan page on your website, blog, in newsletters, e-mail signatures, etc. Building a strong Facebook audience can be interesting for online CRM, marketing research, and building a strong online identity.

Social media activity:

76.2%

This indicator measures your level of activity on social networks, based on the quantity of your posts, interactions with your community, etc. on major social networks

Twitter posts: 1,113

You seem to be making a pretty good use of Twitter. How about the quality of your content? Is it generating comments and traffic? Remember that being on Twitter must help you build something (customer satisfaction, brand image, website traffic, etc). Are you reaching your objectives?

Facebook posts: 0

We haven't spotted any recent activity on your Facebook Page. You can use Facebook every day to share news about your company, but also rich content (with photos, videos, hyperlinks). The idea is to create engaging content and get your fans to post their comments every now and then. If you don't have a Facebook page, we recommend that you create one right away.

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